Overview

Waterway Carwash has been delivering top-quality car washes and exceptional service for over 50 years. With more than 20 locations across multiple states, they rely on a team of dedicated employees to keep operations running smoothly.

As the company continued to grow, hiring reliable, customer-focused staff became more challenging. They needed a faster, more effective way to reach and engage candidates without slowing down day-to-day operations.

Challenges

Recruiting for high-volume hourly roles meant that Waterway’s team was constantly reviewing applications, scheduling interviews, and following up with candidates. Most applicants used their phones as their main form of communication, which made email outreach slow and inconsistent.

The recruiting team often faced long response times, missed interviews, and a heavy administrative load trying to coordinate everything manually. It was time for a communication tool that could keep up with both their pace and their people.

Solution

Waterway Carwash turned to Keeyora to modernize how they communicated with candidates. With a dedicated texting platform integrated into their ATS, recruiters could quickly send messages, confirm interview times, and share updates without leaving their workflow.

Keeyora made it easy to:

• Automate text reminders to reduce interview no-shows
• Keep conversations organized by role and recruiter
• Personalize outreach while saving time
• Give candidates a simple, mobile-friendly experience

This shift allowed Waterway to engage applicants where they already were - on their phones - and move faster from application to hire.

Keeyora quickly became a key part of Waterway’s recruiting success. The hiring team saw faster response rates, more confirmed interviews, and fewer no-shows. Candidates appreciated the convenience of texting, and recruiters gained valuable time back in their day.

“Keeyora made it so much easier for us to communicate with our candidates. The platform is simple, effective, and fits perfectly into how our team works. We’ve been able to connect with applicants faster and keep the process running smoothly.”
— Recruiting Team, Waterway Carwash

For Waterway Carwash, better communication meant better hiring. By shifting to texting with Keeyora, they created a faster, friendlier experience for both candidates and recruiters.

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