Overview

Formerly known as River States Truck & Trailer, the company is now part of Premier Truck Group, an international medium- and heavy-duty commercial truck dealership network and a Penske Automotive Group company. Based in La Crosse, Wisconsin, the team has long been recognized for its reliability, customer service, and commitment to keeping fleets on the road.  With locations across Wisconsin and a growing team, they needed a recruiting process that could keep up with their demand for skilled technicians and sales professionals.

Their mission: find great people faster without the constant game of phone tag or overflowing inboxes.

Challenges

Recruiting for the trucking and service industry comes with unique roadblocks. Many applicants are on the road, working in shops, or simply not checking email during the day. The River States team struggled to get timely responses, schedule interviews efficiently, and reduce no-shows.

Traditional communication channels just weren’t cutting it. Email responses took too long, and calls often went unanswered, costing valuable time and, sometimes, qualified candidates.

Solution

They needed a solution that was convenient, quick, and meeting candidates where they were. Keeyora met all their needs. 

River States Truck & Trailer implemented Keeyora to bring clarity and speed to their hiring process. By giving their recruiters a dedicated texting number, they could communicate with candidates directly and quickly without relying on voicemail or cluttered inboxes.

Keeyora’s integrations with their ATS made setup simple, allowing recruiters to:

• Send interview confirmations and reminders automatically
• Personalize texts to candidates at scale
• Track and organize all candidate conversations in one place

The result? A more connected candidate experience and a happier recruiting team.

Results

The impact was immediate. Response times improved dramatically, and interview scheduling became smoother than ever. Recruiters spent less time chasing candidates and more time hiring the right people.

“We’ve been using Keeyora for several months now, and it’s been a great platform to set up, use, and customize. Very clean design, strong support from the company, and great customization options. Keeyora allows us to get right to the candidate without all the back-and-forth. I’ve used other recruiting text platforms — this is by far the best one!”
— Recruiter, River States Truck & Trailer

 For River States Truck & Trailer, simplifying candidate communication wasn’t just about convenience, it was about results. With Keeyora, their recruiters now connect with candidates faster, reduce no-shows, and maintain the personal touch that keeps their hiring process human.

Ready to streamline your hiring communication? Book a demo or Start today.

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